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In Trumpville everything is bigger, grander. And all that he touches is The Best! Rich people are really rich and even the middle class should live in mini mansions or as they are known: McMansions, because they tend to go up so fast.
TRUMP appeals to our core instincts, that bigger is better and that we should always strive to be a part of the grandest and most beautiful things. He makes us feel that we are missing out on something. That our thinking is too limited, that we aren’t being REAL Americans, because REAL Americans always have the the biggest, the baddest, the largest stuff in the world.
If Trump is president will he tear down the White House because it’s too small?
Trump embellishes. He decorates. He adds little curly q’s to his favorite branded term “YOU’RE FIRED” because you are fired for not thinking big enough. You are fired for being too plain. The TRUMP logo is a chiseled serif font stolen from French aristocrats who used it to emboss their golden candlesticks with the lascivious titles of inherited wealth. They used it to demark their palaces, and put it on the land grants and menus and posters of the upper class, covering every square inch with elaborate, over-decorated imagery and type.
Modernist design was a rejection of that kind of pretension. Negative space and a strong grid system dictates the design, along with clean san-serif fonts like Futura and Helvetica Neue. The strength of the graphic goes to battle with commercialism, greed and yes, cheapness.
Donald Trump is the great exaggerator. Elected president he will be the exaggerator in chief. Forbes magazine tells us he even exaggerates his own net worth… by 100%.
To my eye so much of TRUMP style just feels cheap and overblown, like ornateness for the sake of ornateness. The man selling us this vision of America is the Emperor with no clothes. He thinks he knows what is fine and what is beautiful, and he thinks he has the most of it, but really some rascal designers from a tacky New Jersey sweatshop have sold him a bill of goods, and he is no wiser for it. And he turned around and sold it again to us.
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With Brownback as governor, Kansas is in the midst of a self-described economic ‘‘experiment,’’ a project that, whatever you think of its merits, is one of the boldest and most ambitious agendas undertaken by any politician in America. Brownback calls it the ‘‘march to zero,’’ an attempt to wean his state’s government off the revenues of income taxes and to transition to a government that is financed entirely by what he calls consumption taxes — that is, sales taxes and, to a lesser extent, property taxes.
[snip]
The march to zero, which includes an already-passed provision that exempts the owners of 330,000 businesses and farms in Kansas from income tax, was designed, Gene said, to turn Kansas into a different sort of tourist attraction. As he and his fellow conservatives see it, it’s an ‘‘open for business’’ sign, one they hope will draw free enterprise to the state.
[snip]
[State Rep. Gene Suellentrop, vice chairman of the Tax Committee in the Kansas House] brainstormed with Dave Trabert, the president of the small-government Kansas Policy Institute, about whether there was a way to isolate the administrative costs in the state education budget, so Republicans could cut them without reducing classroom spending.
[snip]
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