Jared Bodnar discusses seven words you should never use, and others to put to work right away in business to business marketing at a luncheon meeting of the Tucson chapter of the American Marketing Association, from 11:30 a.m. to 1 p.m., Wednesday, Oct. 9; $39, $29 for members. Call 745-8221, or visit tucsonama.com for tickets and more information.